Skyscraper banner ads are a type of online advertising that consists of a tall, vertical banner ad that is typically displayed on the side of a webpage. These ads are often placed in a prominent location on the page and are designed to be highly visible to the user. They are typically used to promote a product or service and can be linked to a specific landing page or website.
Skyscraper banner ads are often used in combination with other types of online advertising, such as display ads, video ads, social media ads, and of course SEO to create a comprehensive digital marketing campaign. They are typically created using design software such as Adobe Photoshop or Illustrator, and can be delivered to website publishers through ad networks or directly through a company’s ad server.
Skyscraper banner ads can be effective at driving traffic and conversions when they are targeted to the right audience and well-designed. However, they can also be intrusive and annoying if they are not well-placed or relevant to the user. As with any type of advertising, it is important to carefully consider the placement and design of skyscraper banner ads to ensure that they are effective at achieving the desired goals.
Example skyscraper banner from Cosmos (part of the Monarch group). The [Hooray for Pay Day!] is sure to attract the users attention, then the [WIN … ] helps to keep your attention and finally the [This Week only!] adds the time limited element to persuade the user to take action straight away.